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Brandable Domain Names for Startups

Choosing the right domain name for a project, be it a business, an application or a website, is essential. Why? First of all because the domain is one of the few things that you will not be able to change afterwards (at least not without a lot of headaches!). Second because your domain will inevitably need to be your brand name. Having a brand that is different from your domain is very bad practice, because most of your visitors and customers will get confused regarding which is which.

You have pretty two options when it comes to choosing a domain/brand: you can pick a descriptive domain or a brandable one. Suppose you are creating a website about sports cars. An example of descriptive domain is SportsCarsBlog.com. A brandable domain, on the other hand, could be something like Vruum.com

Both descriptive and brandable domains have pros and cons. If you have hopes that your project will grow and become popular and successful, however, I recommend that you go with a brandable domain. That is because a descriptive domain limits the scope of things you can do. For instance, it would be difficult to transform SportsCarsBlog.com into anything else than a blog, for obvious reasons! DailyBlogTips - READ MORE

 

What Premium Domains Do For Your Business

The Impact of the Instant Online Brand: First and foremost, a simple domain name gives your online business an instant brand. Premium domain names are generally easy to remember, easy to type and instantly associated with a product or service (Cars.com, Meat.com, Vodka.com). A business owner need not invest much to help potential visitors understand what they might expect to find on sites like these. The domain itself creates an instant online brand that continues to define your online business for as long as you have it.

More Traffic from Direct Navigation: Your instant brand will generate traffic from direct navigation. As surprising as it may seem to those of us who use Google multiple times per day — some internet users simply type what they are looking for into their internet browser address line (Shoes.com) if your site resides at a no nonsense domain like this, you will reap the benefits of what’s called “direct navigation” (customers coming directly to your site because they typed you domain directly into their web browser) without spending one dollar on marketing your site. - SmallBizTrends.com  - READ MORE

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Ronald Gibson

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